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Rachael Lalor
Cyberpunk Summer 2023 Collection
The target market that I selected for this collection was teen girls in the summer. In the media I’ve seen young creative college girls struggle with dressing in the punk style in the summer. Cyberpunk style comes with a lot of layering usually, so it becomes more difficult to make an outfit that would be fit for the weather and simultaneously appropriate in their style. I have had this same issue in my time as well in the summers. There will come an idea I have for an outfit but when it's all put together, I know that I will be too hot in the clothes.
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