Escapism Fall 2023

The target market that I chose for this design collection are college art women who are wanting to elevate their closet further for the fall. It gets a bit harder when it gets colder outside to properly dress for the hourly changing weather throughout the day. The best way to solve this is to have some layering with basic staples with statement pieces. In my Escapism collection, it will be providing those statement pieces that they have been looking for. With flowy dresses, skirts and small tops, they can be easily paired with winter cowboy boots, leather jackets, black tights, and a fashionable scarf. Other stores are also creating this look for consumers as well. Urban Outfitters would be the biggest competition for this collection as they have pieces that are “dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.” However, with my collection of Fall 2023 Escapism, my target market will be able to purchase these pieces for an affordable price and have a long product life cycle.